Acura is truely now not the primary automaker to allow capable automobile consumers to customize their vehicles online. However, it’s miles one of the first to do so via Instagram Stories. Visitors to Acura’s Instagram account can create their dream versions of the automaker’s 2019 ILX sports sedan using tapping into a sticker % that carries elements that include wheels, accessories, and A-Spec packaging.
Acura additionally teamed up with pinnacle Instagram influencers and artists on GIF search engine Giphy to create animations that visitors can upload to their custom ILX fashions. Instagram influencers participating in the initiative include artists Pablo Rochat and Sean Charmtz, while Lucy Turnbull and Dieselraptor are the most Giphy artists on board. The decal percent includes factors including wheels, add-ons, and A-Spec packaging.
Acura social media supervisor Jessica Fini said in a release, “With the 2019 ILX shooting the highest quantity of millennial customers in its phase, it became essential to have a strong presence on social media platforms for the release of the brand new model. Utilizing Instagram Stories and hacking the platform for users to create a custom ILX revel in allows Acura to be part of the communique in an organic way.”
Agency Innocean had previously created comparable tools for luxurious automaker Genesis Motor America. The Automotive Real-Time 3-d Configurator permits traffic to the Genesis internet site to customize the outside and inside of their motors, together with animations that simulate real automobile movements. And the Instagram Stories Automotive Video Configurator brings many of those abilties to Instagram Stories through the @build.Your.G70 account.